Guide · Websites
Before you rebuild your website, find out what's actually broken
A quiet inbox doesn't always mean the website has failed. Four checks separate a visibility, clarity, usability or follow-up problem before you pay to rebuild.
Guides
Practical guides
Evergreen how-tos for the decisions small businesses make again and again. For the latest changes, see Latest.
Websites
SectionGuide · Websites
How to write a website brief in six questions
A one-page website brief gives a designer enough to recommend an approach and quote, without a 20-page specification. Six questions and a free template.
Marketing
SectionGuide · Marketing
Does your landing page keep the promise your ad makes?
An ad starts a conversation and the landing page has to continue it. A message-match checklist that runs from the search someone makes to the enquiry they send.
Guide · Marketing
The five-question weekly marketing review
A weekly marketing review should end in a decision, not a wall of dashboards. Five questions that link activity to real enquiries, plus a free template.
Software & systems
SectionGuide · Software & systems
Now, next, later: a one-page plan for a busy business
When every digital project feels urgent, a now, next, later plan sets the order without pretending to predict the year ahead. A one-page method and worksheet.
Guide · Software & systems
Where good enquiries get lost, and how to stop it
Lost enquiries often come down to an unclear handover, not a lack of effort. Trace one enquiry from first message to next step, then close the gaps.
AI at work
SectionGuide · AI at work
Better AI results start with a better brief
When an AI draft misses the mark, the brief is often the problem. A five-part structure (purpose, context, output, boundaries, review) and a free template.
Guide · AI at work
Start small with AI: choose a task you can check
A first AI experiment in a small business should be narrow, repeatable and easy to review. How to pick the task, test it safely and decide who owns it.