AI Overviews and your website: what changes when Google answers the question
Google lists Australia for AI Overviews and AI Mode. What Google says gets a site linked, how the clicks are counted, and the controls you have.
Marketing
Search, advertising, social platforms and the tools creators and marketers use.
Changes to Google Ads, search, social platforms, email and measurement, and how creators and businesses reach people. Useful context, Australian implications and practical guidance.
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How to protect your Google Business Profile from hijacking and suspension
Who should own your Google listing, how to lock it down, the rules that trigger suspensions, Google’s new rule on contact details in posts, and how to appeal.
How to get more Google reviews without breaking the rules
What the ACCC and Google each ban when you ask for reviews, what Google allows, and a simple asking routine for Australian service businesses.
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Google and Bing back one robots.txt signal to refuse AI training
Google and Microsoft plan to honour one shared robots.txt signal for refusing AI training. Bing starts on 1 February 2027, and Google aims to in 2027.
Reddit plans to make you log in to read it
Reddit will start testing a logged-in-only site outside the US this quarter, after a sharp drop in search traffic. What changes for readers and businesses.
Google is bringing ads into AI Mode answers in Australia
Sponsored results are now scaling inside Google’s AI Mode in Australia. Which campaigns are eligible, how ads get matched, and why you can’t opt out.
Discord is putting its most public servers on the open web
From 16 November, every Discoverable Server gets a public web page that can show chat summaries. In Australia, members’ own messages stay off unless they opt in.
Google Ads may be adding your social videos to Performance Max
A new Performance Max setting lets Google pull videos from your social accounts, landing page and YouTube into ads. It’s on by default for new campaigns.
YouTube will now freeze channels it suspects are hacked
YouTube now pauses uploads, live streams and thumbnails on channels showing unusual activity, usually for up to 24 hours, while it checks for a hijack.
Safari 27 now blocks trackers that turn email addresses into ad IDs. What it means for your sign-up forms and ads
Apple’s WebKit team says Safari 27 blocks identity resolution services that turn email addresses entered on websites into tracking IDs. Here’s who it affects.
X Premium is now part of a five-tier plan with Grok and Cursor
X Premium has been folded into The X Subscription with Grok and Cursor, from $8 a month. Existing plans continue, but switching is permanent.
Google Ads will let some business names differ from the website domain
Google is easing its Ads business name rule this month, with three conditions. Third-party resellers, booking intermediaries and affiliates miss out.
Meta ads vs Google Ads for a local service business
How Meta and Google ads differ for an Australian local service business: targeting, budgets, GST, call and lead formats, and tracking, from each company’s own pages.
AI Overviews and your website: what changes when Google answers the question
Google lists Australia for AI Overviews and AI Mode. What Google says gets a site linked, how the clicks are counted, and the controls you have.
Five Google Analytics reports worth checking once a month
A monthly Google Analytics 4 routine for a small business: where visitors came from, where they landed, what they read, what they did and what they searched.