Free tool
Enquiry conversion calculator
Work out how many website visits turn into enquiries, and how many enquiries become customers. Use counts from the same period, then change one assumption to see what it could mean.
The picture behind the numbers
Enter your figures and calculate to see the rates and scenario.
How the calculation works
Visit-to-enquiry rate = enquiries ÷ visits. Enquiry-to-customer rate = customers ÷ enquiries. The scenario uses visits × your target rate × your observed enquiry-to-customer rate. Rounded expected counts may be fractional before rounding.
The scenario assumes the enquiry-to-customer rate stays the same. It is arithmetic, not a prediction. Different time periods, repeat visits, duplicate enquiries and delayed sales can make the comparison misleading. With zero enquiries, the customer scenario cannot be estimated.