
Google Analytics now lets you allowlist your own domains, but test before you switch it on
GA4 can now discard web events from hostnames not on your approved list. It helps with spam, but a missed domain means data lost for good. Test it first.
Google Search, Ads, Business Profile, Workspace, Gemini and Android: what changes and what to do.
Changes to the Google products Australians and their businesses rely on, from Search and Ads to Workspace, Gemini and Android devices, with Australian availability and prices where they apply.
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GA4 can now discard web events from hostnames not on your approved list. It helps with spam, but a missed domain means data lost for good. Test it first.

Google is upgrading Search campaigns that use campaign-level broad match or automatically created assets to AI Max this month. What changes and what to check.

Google’s September 2026 spam update may take up to two weeks. What small businesses should check in Search Console, plus new visual search data.