
Start small with AI: choose a task you can check
A first AI experiment in a small business should be narrow, repeatable and easy to review. How to pick the task, test it safely and decide who owns it.
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A first AI experiment in a small business should be narrow, repeatable and easy to review. How to pick the task, test it safely and decide who owns it.

A weekly marketing review should end in a decision, not a wall of dashboards. Five questions that link activity to real enquiries, plus a free template.

Lost enquiries often come down to an unclear handover, not a lack of effort. Trace one enquiry from first message to next step, then close the gaps.