Texting customers under your business name? Unregistered sender IDs now show as ‘Unverified’
Since 1 July, branded texts from sender IDs not on the ACMA register show as ‘Unverified’. Who needs to register, how it works and what it costs.
ACMA
ACMA rules on telcos, SMS sender IDs and spam, and what they mean for businesses.
Australian Communications and Media Authority rules and enforcement on telcos, SMS sender IDs, spam and marketing messages, and what businesses need to do.
Start here
Spam Act basics: what to check before you email or text customers
Consent, sender details and working unsubscribe links: the Australian spam rules small businesses should check in newsletters, SMS and automated messages.
Showing 1–5 of 5 stories, newest first
Texting under your business name could cost $17 to $25 a year per ID
The ACMA wants businesses to pay an annual fee for each registered SMS sender ID, likely $17 to $25, from 2027–28. Submissions close 4 December.
New telco laws bring bigger penalties, a provider register and a promise of outdoor mobile coverage almost everywhere
The ACMA welcomes laws that raise telco penalties, create a provider register and set up the Universal Outdoor Mobile Obligation. What changes, and when.
Spam Act basics: what to check before you email or text customers
Consent, sender details and working unsubscribe links: the Australian spam rules small businesses should check in newsletters, SMS and automated messages.
ACMA proposes more payment choice and mobile coverage remedies for small businesses
ACMA proposes two fee-free payment methods and mobile coverage remedies for qualifying small businesses. Submissions close on 10 November 2026.
Texting customers under your business name? Unregistered sender IDs now show as ‘Unverified’
Since 1 July, branded texts from sender IDs not on the ACMA register show as ‘Unverified’. Who needs to register, how it works and what it costs.